I take AI apart to see how it actually works.
Two decades building commerce, logistics, and marketplace systems. Now I write about the machinery behind modern AI — the real mechanics, not the hype.
PRIMARY INQUIRY
The Blog
Deep, plain-English pieces on how AI really works. Three tracks, one voice.
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BIOGRAPHY
About
Two decades leading engineering at scale — now running my own work like a company, with AI as the team.
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Internals · New deep-tech series
Take the system apart, then build your own.
Magazine-grade technical teardowns for engineers and tech leaders. The concepts, the real architecture, and build guides you can actually follow.
Two-part series · Both parts live · Start with Part 1
Why Coding Agents Forget What You Already Taught Them
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WEEKLY EDITION
Reading Room
A weekly digital newspaper on AI — the links worth your time, curated every Sunday by someone who actually builds.
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SYSTEMS DESIGN
Work
Selected artifacts from building large-scale commerce and marketplace infrastructure.
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CATALOGING IN PROGRESS
The model was never the bottleneck. The harness was.